Content comes in many forms, but the best one is still “text”. Words make the world go round, and they’re usually the starting point of every new creation. More to the point, they help with SEO (search engine optimization) which grants your latest bits of news an easier chance at going viral.
Well written and useful articles are an affordable and organic way to get more eyeballs on your brand, especially when you have an upcoming sale or a new product launch.
Read a few of my articles (click for full view):
Online Reputation Management
More specifically: “Social Media” Reputation Management means to fully representing a brand on its social media platforms, such as Facebook, Twitter, Google+, LinkedIn and so on. This includes regular checks for social notifications or messages on the brand’s accounts, and directing relevant messages or information to the relevant parties, or responding on behalf of the brand using set guidelines.
Many businesses seldom have the time to manage their social media pages, let alone implement a digital brand awareness campaign. Some employ the services of a digital agency, others employ a specialist in-house, the rest either give up on social media completely or find solace in an affordable and dedicated freelancer…like me.
I Am Online has been a hobby up to this point, but here are a few social media accounts I’ve managed on a professional scale:
Digital Campaigning and Strategizing
Sometimes publishing articles and random social posts is not enough. This is where some structure and a competition campaign or two does wonders. All people – whether they’re your target audience or not – love incentives. Remember this for your next brand awareness endeavour or customer survey. I myself have had a helping hand at a few such campaigns:
BIODERMA South Africa Pigmentbio C-Concentrate Launch 2020 | event
BIODERMA South Africa Customer Profile Survey 2020 | Digital Survey
Desktop Publishing and Design
I may not be an artist, certainly not an illustrator, but I do have some basic InDesign and Photoshop skills. Layout design for online use is more my forte, from newsletter designs and motivational quotes to social media tips and branded ‘Did You Know’ posts.
A few logos put together for some startup brands
Social Media Marketing Tips for my Instagram account
I prefer MailChimp when creating newsletters, like REAL ESTATE Magazine’s REview, NAOS and BIODERMA South Africa’s skincare education mailers, and the Cosmetiques de France monthly e-store promotions newsletter
I’ve been practicing with Adobe Illustrator and, while still a beginner, have succesfully completed a few simple design tutorials
Weekly ‘Did You Know’ facts about Cape Town posted on the Chas Everitt Cape Town Facebook page to help boost brand exposure
Various layout designs I’ve done over the years, from magazine pages for City Varsity assignments to promotional posters and infographics for clients
Branded motivational quotes posted on the REAL ESTATE Magazine’s social media accounts to promote sharing and create a brand awareness boost
Though the most photography training I received was a week’s worth of classes during my Journalism course at City Varsity, I have to admit that I find happiness in playing ‘Photographer’ with either my Canon EOS 600D or iPhone at the occasional social event.
Belvedere Relearn Natural Workshop | Rust en Vreugd, Cape Town
The Towers Launch | Foreshore, Cape Town
No 3 Silo Launch | V& A Waterfront, Cape Town
WordPress Website Design
Kicking a business off with a marvellous website is always the way to go, but custom website development can be extremely costly, especially if you need a lot of features (like e-commerce apps, social media widgets, online surveys, etc.). For most startup brands, a simple WordPress website can do the trick until more funding becomes available.
I prefer a WordPress (a CMS I’m familiar with) website or blog, as it is easy to grasp with minor practice, making it an ideal option for clients that wish to manage their website themselves.
Here are a few examples:
If you like what you see, don’t hesitate to