Content Creation
Content comes in many forms, but the best one is still “text”. Words make the world go round, and they’re usually the starting point of every new creation. More to the point, they help with SEO (search engine optimization) which grants your latest bits of news an easier chance at going viral.
Well written and useful articles are an affordable and organic way to get more eyeballs on your brand, especially when you have an upcoming sale or a new product launch.
Read a few of my articles (click for full view):
Online Reputation Management
More specifically: “Social Media” Reputation Management means to fully representing a brand on its social media platforms, such as Facebook, Twitter, Google+, LinkedIn and so on. This includes regular checks for social notifications or messages on the brand’s accounts, and directing relevant messages or information to the relevant parties, or responding on behalf of the brand using set guidelines.
Many businesses seldom have the time to manage their social media pages, let alone implement a digital brand awareness campaign. Some employ the services of a digital agency, others employ a specialist in-house, the rest either give up on social media completely or find solace in an affordable and dedicated freelancer…like me.
I Am Online has been a hobby up to this point, but here are a few social media accounts I’ve managed on a professional scale:
Click for BIODERMA South Africa Facebook page | Managed from 01-Nov-2016 to 31-April-2020
Click for REAL ESTATE Magazine Facebook page | Managed from 01-Oct-2014 to 31-Oct-2016
Digital Campaigning and Strategizing
Sometimes publishing articles and random social posts is not enough. This is where some structure and a competition campaign or two does wonders. All people – whether they’re your target audience or not – love incentives. Remember this for your next brand awareness endeavour or customer survey. I myself have had a helping hand at a few such campaigns:
BIODERMA South Africa Pigmentbio C-Concentrate Launch 2020 | event
On a warm, sunny Cape Town afternoon at the beautiful Embassy Hill, the Ink! Communications team and myself assisted BIODERMA South Africa in a beautiful launch event to welcome it’s brightest new star in their Pigmentbio range, the C-Concentrate Serum, to media, bloggers and content creators. ✨ My job was to assist in event setup and to create exposure on BIODERMA South Africa’s social channels to promote the new product arrival in South Africa…see some exposure on this Instagram Story Highlights board..
BIODERMA South Africa Customer Profile Survey 2020 | Digital Survey
With the assistance of the Ink! Communications team, we created and managed a survey for BIODERMA to evaluate what their South African customer profile looks like. Using SurveyMonkey, we were able to collect a wide range of consumer data from both BIODERMA customers and potential customers…find out what this data was used for.
Desktop Publishing and Design
I may not be an artist, certainly not an illustrator, but I do have some basic InDesign and Photoshop skills. Layout design for online use is more my forte, from newsletter designs and motivational quotes to social media tips and branded ‘Did You Know’ posts.
A few logos put together for some startup brands
I prefer MailChimp when creating newsletters, like REAL ESTATE Magazine’s REview, NAOS and BIODERMA South Africa’s skincare education mailers, and the Cosmetiques de France monthly e-store promotions newsletter
I’ve been practicing with Adobe Illustrator and, while still a beginner, have succesfully completed a few simple design tutorials
(Please note that I replicated these artworks in Adobe Illustrator, I am not the original artist. For more details on each original artist, please visit my Instagram page.)
Weekly ‘Did You Know’ facts about Cape Town posted on the Chas Everitt Cape Town Facebook page to help boost brand exposure
Various layout designs I’ve done over the years, from magazine pages for City Varsity assignments to promotional posters and infographics for clients
Branded motivational quotes posted on the REAL ESTATE Magazine’s social media accounts to promote sharing and create a brand awareness boost
Photography
Though the most photography training I received was a week’s worth of classes during my Journalism course at City Varsity, I have to admit that I find happiness in playing ‘Photographer’ with either my Canon EOS 600D or iPhone at the occasional social event.
Belvedere Relearn Natural Workshop | Rust en Vreugd, Cape Town
The Towers Launch | Foreshore, Cape Town
No 3 Silo Launch | V& A Waterfront, Cape Town
WordPress Website Design
Kicking a business off with a marvellous website is always the way to go, but custom website development can be extremely costly, especially if you need a lot of features (like e-commerce apps, social media widgets, online surveys, etc.). For most startup brands, a simple WordPress website can do the trick until more funding becomes available.
I prefer a WordPress (a CMS I’m familiar with) website or blog, as it is easy to grasp with minor practice, making it an ideal option for clients that wish to manage their website themselves.
Here are a few examples:
Click to view the Ink! Communications agency website | created in 2020
Click to view the Cosmetiques de France skincare retail website | revamped in 2019
If you like what you see, don’t hesitate to
GET IN TOUCH
